Visual Merchandising Analysis #4

Bad Example of Window Display

This window display is quite poor in my eyes. While I understand that this must be some sort of Halloween store, the colors don’t really communicate that. I like the way the pink lights grab your attention around the border, but it doesn’t go with the theme of the store or the intended display. Also, the dark merchandise needs bright light in order to be fully visible to customer’s. There’s no unity provided in this display and it certainly doesn’t look very mature. It is hard to understand what this store is emphasizing, which in reality should be the costumes/garments.